Branding is what sets you apart from your competitors and helps you establish your business in a crowded marketplace. It's more than just an idea or logo on your products; it's what influences people to choose your products time after time!
The job is focused on creating an image for a company or product. It is to create the idea of a brand and to find ways to communicate this concept or vision for marketing or advertising purposes.
Branding costs can vary. It should not be viewed as an expense but rather as an investment in your company’s future success. Branding can help your business define its mission, articulate what they stand for, and differentiate itself from competitors in its industry.