Brand awareness refers to the extent to which a target audience recognizes and remembers a brand, its products or services, and its unique identity. It's a crucial aspect of marketing that helps establish credibility, builds customer loyalty, and drives business growth.
*Objectives of Brand Awareness:*
1. Create recognition and familiarity with the brand.
2. Establish an emotional connection with the target audience.
3. Differentiate the brand from competitors.
4. Build trust and credibility.
5. Drive website traffic and generate leads.
6. Increase customer loyalty and retention.
7. Enhance brand reputation.
*Types of Brand Awareness.
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