Brochure is one of your messenger! Mostly you are trying to sell a product, creating a public service announcement or sharing community information. It is an ideal vehicle to get the details across is through a brochure. Brochures can be hard or soft copy publications, they'll be competing with other paper goods such as newsletters, junk mail, magazines, letters and postcards. To ensure your brochure is read and efforts don't go to waste, spend time making the materials stand out from the common crowd. Eye-catching well formatted and designed brochures not only inspire readers to absorb the information, but may even spur them on to further action.