Over the years I have gained a broad range of skills. My areas of expertise includes brand identity, print collateral, advertising, promotional campaigns, direct-mail and interactive design. I have extensive experience in the following fields; business to business, retail, fashion, automotive, IT and communications. My cultural background is very divers and I have seen a lot of the world. This gives me a keen insight into determining the right approach for diverse cultures. My vision on effective creative advertising is that being creative is more than jumping into graphic acrobatics and more than dreaming unrelated dreams. My imagination is focused, focused in every thought, every idea, every line and shadow for the benefit of the product itself. The art of determining the best aspect of the service or product and to expose it in the most effective way.