Small businesses and entrepreneurs often face the challenge of not fully understanding the need of developing and implementing a proper marketing and communications plan, as well as the cost implications to their business by either not executing, not properly executing or utilizing an unsuccessful DIY approach. Even in-house marketing departments face the challenge of being asked to produce significantly more with less resources. Often times in-house marketing staff are required to decide between "extremely urgent", "somewhat urgent" and "urgent" with the end result still necessitating that all projects are completed by its deadline.With over 15 years of large corporate experience (B2B, service-based companies with national and international presence) as well as entrepreneurial experience, Blue Phoenix Business Services brings a unique perspective to marketing and communications. We understand the budget constraints of small businesses and start-ups as well as the time constraints face