For larger insurance brokers who need to partner with small brokers and various agents, or small insurance brokers who need to partner with agents or sell insurance directly to customers, broker portals are fast emerging as a popular tool. Evolved over time with the advancements in the technology, they have become the primary source of content, product and policy information and transactional data for brokers and agents. These portals enable insurance brokers to keep pace with their marketing challenges by not only generating sales, but also helping the insurance carriers develop loyalty and long-term relationships with their agents.