WordPress is one of the most popular content management systems (CMS) available today. It's user-friendly, flexible, and customizable, making it an excellent choice for building a website. This course will teach you how to build a professional-looking WordPress website or e-commerce site from scratch, from selecting the right hosting provider to setting up your site's SEO and marketing campaigns. You'll also learn how to secure your website using various layers of protection, including Cloudflare, NGINX, and WordPress security plugins. By the end of the course, you'll have a fully functional website that is optimized for search engines and ready to drive traffic and sales.
Course Program:
- Introduction to WordPress (3 hours)
- What is WordPress and why use it?
- Choosing the right hosting provider and domain name
- Installing WordPress and creating a database
- Basic WordPress terminology and dashboard navigation
- WordPress Themes and Customization (4 hours)
- Selecting the right WordPress theme for your website or e-commerce site
- Customizing your theme using WordPress Customizer and CSS
- Adding and customizing widgets and plugins
- Creating a child theme for your website
- WordPress Content Creation (3 hours)
- Creating and publishing pages and posts
- Formatting text and adding images and videos
- Creating custom menus
- Embedding social media content and contact forms
- WordPress E-commerce (6 hours)
- Introduction to e-commerce and choosing the right plugin
- Creating and managing product listings and categories
- Setting up payment and shipping options
- Managing orders and customer information
- WordPress Search Engine Optimization (SEO) (5 hours)
- Introduction to SEO and why it matters
- Optimizing your website or e-commerce site for search engines
- Understanding Google Analytics and Search Console
- Improving website speed and performance
- Advanced SEO techniques for WordPress
- Website Security and Protection (4 hours)
- Introduction to website security
- Using Cloudflare to protect your website or e-commerce site
- Setting up SSL encryption with Let's Encrypt
- Configuring NGINX for increased website security
- Using WordPress security plugins
- WordPress Marketing and Campaigns (5 hours)
- Introduction to online marketing and advertising
- Creating effective marketing campaigns
- Understanding email marketing and automation
- Measuring campaign success using analytics
- Integrating social media into your marketing strategy
- E-commerce Marketing and Campaigns (2 hours)
- Understanding the e-commerce market
- Creating an effective e-commerce marketing strategy
- Understanding and implementing Google Ads and Facebook Ads
- Measuring e-commerce campaign success using analytics
The total duration of this course program is 30 hours, which can be divided into ten sessions of three hours each or fifteen sessions of two hours each.
By the end of this course, you will have a fully functional WordPress website or e-commerce site that is optimized for search engines, secure, and ready to drive traffic and/or sales.