Search engines use artificial intelligence to understand your pages, but they aren’t perfect so they still need some help with understanding our pages. We understand not only what your audience wants, but we also understand the current limitations and needs of search engines. Primarily we advocate quality content as the main strategy to success on the internet, but because we also want your content to be found by your potential customers who are using Google and other search engines to look for it, we embed search engine best practices into everything we do. Here is how we approach it Build a Strong Foundation - Even great content won’t perform well on a poorly optimized site, which is why we like to start every client campaign with an SEO audit. During this process, we check for issues that could be harming your website’s presence in search results. Clients can choose whether they’d like us to handle the fixes or advise/delegate the work to their internal team. Ensure Every Page Optimized - After any barriers to ranking have been removed, we can move forward with proactive content creation for your website. Every page we create is the product of extensive keyword research and SERP analysis and contains naturally-incorporated SEO best practices. Ongoing Regular Maintenance - Just like a piece of machinery, website elements can “break” over time. By running intermittent SEO health checks over time, we make sure to find and fix anything nonoptimal before it becomes an issue that harms performance. When search engine optimization is embedded in everything you do, you can be confident that your message will be seen by potential customers looking for what you offer. We would love to answer any questions you might have about SEO and our SEO audit, look forward to talking further, about building a successful future...