Depending on the industry and aspirations of the entrepreneur(s) they may need to attract money to fully commercialize their concepts. Thus they must find investors – such as their friends and family, a bank, an angel investor, a venture capital fund, a public stock offering or some other source of financing. When dealing with most classic sources of funding, entrepreneurs face numerous challenges: skepticism towards the business and financial plans, requests for large equity stakes, tight control and managerial influence and limited understanding of the characteristic of growth process that start-ups experience.