When you’re building your business, branding should be part of its long-term strategy. Here’s why it should: because it helps prospects and customers remember your business and your offerings. Branding consists of visual identity aspects, and this includes your business cards. These physical items bring awareness to your business, through impactful design. They can also evoke emotions and build connections between you and your market – as mentioned above. Altogether, they help you stand out while retaining and targeting customers – playing an effective role in the growth and success of your business.