We start with a deep dive marketing audit before a major design project for a multitude of reasons:
1-A defined marketing strategy includes the content and inspiration that drives the design project.
2-A defined marketing strategy will ensure your new design project will align with the rest of your marketing actions.
3-Uncover hidden roadblocks before you start.
4-A marketing audit is suggested at least every 3 years.
Your website marketing collateral is the central nervous system to your marketing strategy so it’s vital to assess how the other parts of your strategy are functioning to make sure they fit in with your new web design.