1. RESEARCH & DATA ANALYSIS: Identify market landscapes, gaps & trajectories to derive new business opportunities and sources of profit growth. 2. BUSINESS PLANNING & DEVELOPMENT: Pair analytics & financial models with Value Innovation to form superior business models and differentiated offerings. Produce professional business plans, investor pitches, & client presentations for raising capital, etc. 3. BRAND & MARKETING STRATEGY: Identify the core brand values that resonate most with customers and inspire excellence in employees. Fully integrate brand values (identity) into company culture & operations to guide decision-making and ensure a specific brand experience at all points of contact with customers. Communicate brand messages & product information via Marketing Strategies that precisely target & attract the most valuable customer segments. Supply compelling content that strengthens customers' emotional engagement and loyalty to the brand. 4. LEAN STARTUP METHODOLOGY: Implement Customer Development-based approach to Product and Business Development. Apply 4-step framework to discover and validate that you have identified the market for your product (Customer Validation), built the right product features that solve customers’ needs (Customer Discovery), tested the correct methods for acquiring and converting customers (Company Creation), and deployed the right resources to scale the business (Company Building).