- Understand and analyse market potential and competition to develop business opportunities, develop programs and organize conferences. - Strategy & Partnerships: Interface for strategic relationship with trade Unions, European Business Committees. - Managing industry knowledge and new developments by attending conferences and engaging in forum discussions. - Developing sales channel in the market and implementing business development initiative - Developing marketing and promotional plans and monitoring and implementing growth plans with channel partners. -Developing and maintaining strong relationships with key opinion leaders and stakeholders, collaborating, communicating with global team about the developments.