People forget that there are many proven methods that guarantee results when it comes to developing relationships, marketing and sales. The only problem is they fail to use them in conjunction. Let me provide an analogy for you to better explain my point. Imagine a bicycle wheel and each spoke is a marketing and sales method being used by your business. If you only use two or three methods the integrity of your bicycle wheel is not very strong. As you begin to use more and more proven methods in unison, you begin to add more spokes and strengthen the wheel. The stronger your wheel is the better the ride is when it is put in motion. The better the ride is the better your Return on Investment is going to be as it relates to your marketing budget and your sales/membership conversions.