Specialists in- Market Defination (Market problem, Segmentation, Persona)- Win/Loss Analysis (leading to identification of disctinctive competence)- Pricing (Cost, P&L, Pricing, License metrics, Revenue Share modelling)- Marketing Plan- Business Case (Forecast, RoI, Break Even analysis)- Competitive Landscape Analysis- Roadmap- Marketing Collateral (Brochures, Market Pitch etc) I bring a keen business acumen with over 20 years industry experience in Product Management, Business Development, Sales, Marketing Plan and am comfortable working on short timelines and on tight budgets. Having setup my own business I have faced the challenges a new entrepreneur faces and know how to overcome these challenges.