> Research & analysis of Target Accounts / Executives > Lead Nurturing > Customizing mails & calls for communication > Conducting Business Development campaigns > Securing well qualified meetings > Conducting both pre and post meeting follow ups > Lead generation support across major industries (such as Banking, Finance, Insurance, Manufacturing, Retail, Telecommunication, Media and Entertainment, Healthcare, etc.) > Lead generation support across major services (such as Finance and Accounting, Human Resource, Sourcing and Procurement, Knowledge Management, Sales and Fulfillment, Customer Service, Legal Process Outsourcing, etc.) > Lead Effectiveness Tool