Big Cat Consultancy was formed by Rebekah Billingsley. With 17 years’ experience in commercial and strategic management within the media, working across television, newspapers, magazines, radio and mobile, her speciality is transforming the digital divisions of traditional publishing companies and more recently in the nascent digital publishing space.Her career spans some of the UK’s biggest publishers including News International, Bauer Media, Hachette Filipacchi and BBC Worldwide where she has helped to transform their digital businesses into core, profitable areas of the business.For the past 18 months, Rebekah has been one of the driving forces behind digital magazine development in the UK. Solely responsible for the digital magazine strategy for BBC Magazines, now Immediate Media, she established a new division and launched all 30 titles onto Apple’s News Stand. Working closely with the traditional teams, she has created advertising, subscriptions, marketing and