Monica Zinchiak is the owner and analyst with Z. Research Services. Monica began her professional consulting career in 1995 and has 19 years professional market research, agency, and consulting experience. In her consulting career she has developed a diversified portfolio that includes clients such as Clorox, Procter & Gamble, SC Johnson, Yahoo!, Hewlett Packard, Wells Fargo Bank, AT&T, GlaxoSmithKline, AstraZeneca, Bayer, M/A/R/C, TNS Global, Synovate, GfK Research and various start-ups. Monica has assisted these companies understand their target customers by conducting focus group research, individual depth interviewing, telephone interviews, online focus groups, and ethno-observational research. 1995 brought Monica many interactive media research studies and she has concentrated her businesses focus in the area of online qualitative research since 1996. Monica has helped her clients by conducting business-to-business and consumer studies, pharmaceutical research (patient, phys