1. Developed and executed a successful CRM database marketing segmentation strategy to cross-sell insurance and investment products to existing Bank One retail deposit, loan, and credit card banking customers via direct response, online, and point-of-sale 2. Created the strategy and built the infrastructure for product development and direct response insurance programs targeted to the Women's market niche that successfully launched and exceeded FY net revenue goals as a new business venture for Beneficial Finance Corporation by 200% 3. Conducted the market research (surveys, focus groups, competitive), wrote and presented business plans, calculated test and rollout proformas, and recommended tactical initiatives to develop and launch new products and programs including credit card offers, life insurance, annuities, health insurance benefits, travel insurance, credit insurance and employee motivational programs 4. Managed the development, scheduling, implementation, tracking and repo