As a SEM Analyst responsible for both product planning & product management and assist product marketing. This includes managing the product throughout the product life-cycle, gathering and prioritizing product and customer requirements, defining the product vision, features & specifications and working closely with engineering, to deliver winning products. It also includes working with sales, marketing and support to meet revenue and customer satisfaction goals. This role also focuses and includes ensuring that the product and marketing efforts support the company's overall business strategy and goals.