We guide clients through the development of a cohesive marketing mix strategy and marketing communication plan, by conducting a rigorous situation analysis incorporating Macro, Market and Micro research. Your key issues, SWOT and customer insights will be developed to lead to clear business and marketing objectives to guide future measurement of success. Sales and marketing communication targets will be evaluated and adjusted as needed by the new strategy. Our Marketing audits focus the company's attention on critical success factors that need to be strengthened or leveraged. Brand consistency, relevance and salience is evaluated throughout the entire marketing mix and practical recommendations are developed for implementation by the company. We question whether your Vision, Mission, Values and critical success factors exist, and if so are still relevant and being lived out in the execution of your brand plans. Marketing encompasses the entire business and every aspect of a business has an impact on the consumer engagement with the brand, from accounts through the factory to the sales people on the front line. Each element of the 7P model (Product, Place, People, Price, Process, Physical Environment, and Promotion) encompasses an aspect of the business. Our methodology looks at each element of the 7P model to ensure brand consistency throughout. Our focus is critically on who your target market is and how you can leverage their Consumer journeys, customer decision making processes, and the various brand touch points that they engage with in their journey to purchase and loyalty to your brand. Finally we provide an objective external perspective that incorporates over 30 years of experience across multiple markets and industries at senior level. Marketing Matters - Because your Brand matters. By using our services, your brand/s will benefit from aYour company will benefit from a brand blueprint that will guide your employees, marketing services suppliers, raw material suppliers and strategic partners to implementing and maintaining your business and brand strategies.