I am an expert business plan writer and help design strategic initiatives based on the organizations' strategy. This also covers the financial model and development of assumptions for business/ growth drivers. Extensive experience of conducting market & field studies to back client's short & long term strategies.
Adopted global methodologies for growth strategies and reimagined them for both local & international clients including family-owned national conglomerates and leading brands in FMCGs, durable consumer markets and emerging technology companies. Specialized in project management for execution of strategic initiatives and helped clients navigating complex challenges to achieve their goals. Supported in developing implementation plans & in monitoring activities resulting in achievements of client’s objectives within the stipulated time. Locally tested & applied PwC and Strategy& core methodologies incl. TRANSFORM (projects), CDS+G (strategy) and Katzenbach (Org. development), on-the-job application of IFRSs and SOX, BCP, ERM frameworks including COSO.
- Strategic Thinking Support via Market Research, Data Analysis & Visualization: Mastered in designing customized approach to provide right value to the leadership seeking growth & transformation opportunities. This has been done by extensive market research, data-backed industry & competitors’ analysis, qualitative and quantitative brand & consumer studies, thorough internal and external risk assessment, data analytics driven diagnostic studies, process level gaps viz a viz leading practices and in-depth interviews and workshops for change management.
- Authored Strategy Blueprint to Business Plans: Translated visions and objectives of founding owners of businesses through workshops and using techniques like storytelling to cascade the same within the organization. A thorough & interactive approach of engaging leadership, sponsors and management is applied, in articulating the business plan, which becomes blueprint for every individual aligned with organizations’ goals.
- One such family-owned business, having a top tier brand in its category, has initiated ERP implementation as a result of well-articulated business & financial plan, reporting growth from initially forecasted 30% to 45%. New markets have been successfully entered with new & existing products offering diversified portfolios to varying consumers.
- For another 2nd largest National brand in its category, a sales growth strategy was developed based on a market study. Key strategic initiatives around 4Ps of marketing including new markets entry, penetration in existing with right marketing & trade plans, product development, innovating existing operating models and identifying M&A opportunities successfully led the brand to number one position in premium category within one year despite COVID impact. One of the initiatives of pricing strategy generated incremental profits of over 3% within 2 weeks