The process of determining a commercial enterprise's objectives, strategies and projected actions in order to promote its survival and development within a given time frame. Focus on 2 key aspects, making profits and identifying risks that might negatively impact the business. Custom plans will include product/service set, market, competition, sales and marketing plan, start up and cost projections,capex, revenue pro forma projections, burn rates, growth and exit plans. Can present in short presentation form and or longer traditional narrative; or both. Can also present aspects of plan to potential investors. Related Accomplishments . Devised restructuring plan resulting in reduced transactions by 50%, a total cost savings of $2.1 M annually at Nextel . Proposed new business channel that delivered $2M a year in EBITDA . Devised new sales channel aimed at secondary tertiary markets for wireless local loops that was approved by CEO at Winstar Communications