Peter has been consulting startups independently since 2002. Prior to this Peter held positions at Lycos.com where he managed a $12,000,000 annual marketing campaign with Lycos' largest strategic partner, Bertelsmann. Peter developed and executed marketing strategies for BMG Direct and G+ J, publisher of Inc magazine, Fast Company, Family Circle, YM, Fitness and others. Prior to this Peter owned and managed a small chain of pizzerias called the New York Pizza Company Peter has an MBA from Babson College and BA in Economics from Syracuse University.