I have conducted multi-phase, multi-national marketing communications assessments and brand image assessments for a large computer manufacturer and service provider.
Additional projects include assisting to launch national lifestyle magazines and books.
I have conducted pricing models in the chemicals industry to understand price elasticity and premium pricing for low VOC products.
I conducted a complex conjoint analysis to determine appropriate feature/benefit mix for new software.
Developed unique new product development analyses for concept acceptance and direct marketing success exepctations.