·Write product concepts for market research and product development. Specialize in rapid turnaround of market-ready concepts that achieve positive results in consumer tests.
·Strategic thinking and critical analysis of consumer research and market environment. Provide insight and recommendations for development of broad strategic plans.
·Development of new products platforms from initial market research through product development.
·Developed new products platform resulting in 5 new product initiatives, and 5 line extensions, which will take Planters through the next 10 years of product development. Brought first two new products initiatives through product development and In Home Use Testing. Both are expected to generate over $35MM in sales annually.
·Created two new product lines from conception through product development: developed full marketing plans, which delivered $40MM in sales and $9MM in first year operating profit.