-Conducted marketing opportunity study for new snack category, including qualitative and quantitative research -Developed strategic marketing plan and $1 billion innovation pipeline for snacking business unit -Managed large-scale project to transition manufacturing operations from one plant to another -Wrote marketing and sales plan to launch a new cocktail mix product -Developed marketing communications strategy for leader in transportation industry -Performed all brand management activities for serveral major consumer brands including volume forecasts, research, product development, packaging, promotions, advertising and media.