Most small businesses are challenged by three major issues. Operating Capital and Short Term Planning vs. Long Term Planning. These challenges can lead loss of passion, lack of business and burnout. The 3 most important questions to ask yourself as a small business owner are: 1) Why am I doing this? (What are my hopes and dreams and how is this business going to help me get there?) 2) What is the best case, worst case and the middle ground? For the next year, next 3 years, new 5 years, next 10? 3) What is my exit strategy? Succession planning, Sell, Become an advisor?