* 2003: Founded and manage a successful small internet retail and wholesale business with a unique value proposition: www.studioartifacts.com * Managed sales incentive programs to change the behavior of software sales teams to co-sell software and software consulting services. Increased bookings of entry-level service engagements by 26x and the number of salespeople quoting services by 15x, changing customer perceptions of the company from a tool provider to a business partner. * Directed supply chain partners in identifying and qualifying opportunities for engineering and technology services, and managed follow up by sales reps. Resulted in $23M in qualified opportunities, $8M in incremental bookings. - Managed multi-group effort to "productize" and sell software consulting and methodology services, adding $10 million in revenue in its first year. Work included researching potential offerings, product definition, pricing, messaging, collateral development, sales tools and training