About Martin & Easdale Ventures: EV founders have raised more than £100m for founder managed businesses over a 15 year period from angels, venture capital firms, private equity and institutions. We have also helped generate more than £15m in recurring licence income and have successfully built business with a global footprint. Bespoke Business Plan: Our experience, extensive network and broad set of capabilities enables us to help produce plans of the highest quality, harnessing our own personal experience of fundraising to help you source investment through angel and VC investing, or crowdfunding. It’s your business so each plan is bespoke, and has to reflect your DNA. Therefore the process is a collaborative effort between our team and your business. For a fixed fee of £550, your business plan will, as a minimum, include the following:- 1) Cover Page w/ logo if you have one and strap line/mission statement 2) List of Key Parties – Directors and other key founders, Bank, Legal advisors (if any) 3) Table of Contents 4) 2 page Executive Summary covering what you do, who you are, what the problem is that the business addresses, what your solution or proposed approach is, a financial summary and a statement regarding how much money you are seeking together with a use of proceeds statement 5) Sales & Marketing Strategy – Define the Problem and the Opportunity. What’s the size of the addressable market? How does the business solve the problem? Sales and Marketing Goals, Pricing and Positioning, Marketing & Promotional Techniques. Define the ideal customer 6) Description of Business’ Product or Service – key features, how can the idea/protect/service be protected? How will the product be supplied. Description of Product or Service timeline/milestone chart 7) Competitive Analysis & Advantage 8) Management Team - Key Management, Advisory Board members 9) Financial Pr