Mentioned above are a few of the duties and responsibilities in becoming an Account Executive. One big responsibility would be to help produce a successful campaign for clients as the marketing sector could possibly need some further help. Where the role would be to act as an important link between advertising agency and the clients.[4] they will have a routine and have required tasks that they have to complete for the clients. For example: • Account planners – Working with account planners to analyse the clients brief and the chosen budget • Meetings - Having regular meetings to discuss the advertising needs and their requirements • Deadlines – Agreeing to deadlines for specific tasks with the clients • Management – having to manage accounts and different invoicing the clients The bases of this role is to be able understand what the task the client has set out. From this they will then have to organise the agency's creative and administrative staff in order for the clients request to be completed to the standard.