Evaluation of both Google Ad campaign and Facebook Ad campaign through
*AB testing.
*Different KPIs calculations like click-through rate (CTR), cost per lead (CPL), cost per link click (CPLC), return of investment (ROI), cost per impressions (CPM), click to lead rate.
* Optimization and recommendations for the campaign.
* Keyword research, metadata, link building, backlink audit, page performance test, blog suggestion.