I can planning, execution, tracking, and analysis of a marketing initiative; sometimes centered on a new product launch or an event. Campaigns normally involve multiple pushes to potential buyers through email, social media, surveys, print materials, giveaways, etc. all focusing on a similar topic or idea.
Marketing campaigns are launched to get potential buyers thinking about a specific problem — a problem that can be solved using your product or service. These campaigns are crucial to engaging your audience and raising market awareness around your brand.