A result-oriented marketing professional with experience across Campaign management, Marketing Operations, Direct/Database Marketing, Loyalty program management, Digital Marketing, Email Marketing, Data enrichment, Data/List building & Operational Expertise Certified Digital Marketing Master (CDMM course – Digital Vidya) covering Web Analytics (GA), Email Marketing, Inbound Marketing, Social Media Marketing, Search Engine Optimization & Search Engine Marketing Extensive marketing database management experience in Direct Marketing and Loyalty program management for Acquisition, Retention, Cross-sell, Upsell & Advocacy programs Deft in creating -Campaign Management process, analyzing/utilizing third party tools to manage Email/SMS marketing channels Proven expertise in creating, implementing, and managing customer-focused acquisition, retention, loyalty marketing and advertising programs. Customer focused and successful in building relationships with key decision makers, seizing control of critical problem areas and delivering on customer commitments. Highly adept at multi-tasking on several projects, resolving conflicts, mentoring team members and possess decision making ability.