I'll Write Catchy, Engaging Social Media Captions! What are Engaging Captions? Captions in today’s social media realm should be short, punchy, and actionable. While they describe your content in more detail, they can also encourage your followers to engage in the comments or take action to further send them down the sales funnel. A great Instagram caption will add context, show off your brand’s personality, entertain the audience, and/or compel people to take action. Compelling Instagram captions will lead to more engagement. And engagement is one of the key three things the Instagram algorithm considers when ordering content in users’ feeds. Get more likes and comments, and your followers will see your photos and videos more often. The Instagram caption should be attention-grabbing and easy to read and follow. It should also speak to the content and the audience. Let's Amplify your social media!