A Sales Letter Is The Difference Between Success and Failure. You wonder why? Whether you want more clients, sales, or attention those are ALL important, however..... Using the right words is crucial in order to persuade your prospects to listen in on the information your revealing. Using the wrong words and you'll suddenly notice that your response rates decrease therefore generating zero sales. A High-Quality Sales Letter Is Crucial For You To Get The Attention You Need To Attract More High-Quality Clients And Skyrocket Your Sales At the end of the day, you want a high-quality sales letter that will convert and boost your sales. And how would I do that? With an eye-catching opening, an attention-grabbing body, and strong call to action those are the main ingredients I focus on when writing your prized letter.