You cannot convince the market to desire your product or service. All you can do is tap into that desire and position your product or service as the offer that will satisfy their desire. I complete focused research for your intended market. Defined analysis of the target markets wants, needs, as well as what they are already buying. Message creation that speaks to their needs and wants, placing your offer directly in front of the right eyes. Speaking to their problems and issues directly and providing the solution that is your offer.