I have been working as a Google Adwords expert for more than 5 years and have run a number of successful campaigns for a variety of businesses. I know the ins and outs of Google Adwords and what is required to get the right results. 

The following are the deliverables that are offered under Google Adwords marketing. The same set of deliverables applies for Bing marketing as well.

-Any type of campaign set up (Search, Display Select, Smart Shopping campaign, Dynamic and Video).

-Conversion tracking to track conversions. 

-Keyword analysis and use.

-Setting up ads using all ad features such as ad extensions, site-links, etc.

-Split testing and daily monitoring of campaigns and optimization to figure out what works the best in terms of leads and conversions.

-Bi-weekly/monthly reporting. 

-Google Analytics integration. 

-Google Tag Manager setup. 

-Retargeting.

- Click Fraud Protection

-Call Tracking Software Integration with Google Adwords Account.