Understanding your tracking objectives: - what metrics are important to you?
- Setting up your tracking involves configuring Google Tag Manager and Google Analytics and installing required tracking codes, such as the LinkedIn Insight tag and Facebook Pixel.
- Configuring custom events tracking if required
- Testing and debugging.
- Setting up goals, segments, and filters in Google Analytics.
- Analyzing data - to answer business questions like what channel drives more traffic, which website page gets the most engagement, or where your conversions are coming from.
- Identify areas for optimization.
- Inform marketing strategy using evidence from analytics.
- Reporting and visualizing data using charts and graphs to make findings more understandable - optional Looker Studio integration, and scheduled reporting.
I hold certifications in Google Analytics, Google Ads Measurement, LinkedIn Marketing Strategy.
I am here to help you derive data-driven insights to improve your marketing campaigns. Get in touch, and let us discuss your tracking requirements to set your up business for effective marketing.