Cherub is A multichannel digital eCommerce platform is built on service-oriented architecture using the latest technologies. The platform is designed with a broader vision to scale easily as the market segments grows. The various modules are architected in plug & play model to enable merchandisers to adapt to the needs as they grow. It not only has all the features and functionalities available with any of the leading ecommerce platforms but also has the added advantages like the below • Multi-Store, Multi –Lingual, Multi –Currency facility makes it unique. • A unique dashboard to manage Central Store and sub stores. • Responsive web designs to run on any micro-devices • Configure any product with out customization • Seamless Product specification features • Facility to provide product preview and video preview • SEO optimized • Campaign Management • Easy Order orchestration • Delivery made efficient with proximity management (Customization) Over and above all these, flexi-licensing models makes it easy for the customer to plan and budget for his business returns. Any customer specific customization can be easily taken up to cater to the unique business needs.