Chief Marketing Officer | Marketing technologist | Digital start-up entrepreneur | Brand savvy | Cloud / SaaS native | International marketing pedigree (lived & worked on 5 continents) What I promise? Integrity | Commitment | Creativity | Social advancement | People development | Marketing Leadership ? My Guiding Principles: Everything starts with data | Insights drive every decision | Objectives based on outcomes and not activities | Measure everything ? My Leadership Approach: Open door | Avid listener | Success is only success when it is shared | Meetings need actions | Personal accountability ? My Corporate Beliefs: People are the foundation for success | Brand and culture are indistinguishable | Alignment only comes through focusing on the customer ? My Working Style: Collaborative | Attention to detail | Unique perspectives | Integrity | Pay it Forward | Politics belong in political office | Always learning | Agility ? My Deliverables: Corporate strategy | C-level marketing | Investment optimization | Technology enablement | Team working | Working as one company/function | Marketing attribution | Commercial value