•optimization of the marketing and sale campaigns •mediaplans verification and optimization •professionalization of the sale powers (recommendations of the new devices usage for contact with clients, i.e: emails, mobile apps, live meetings etc.) •KPI marketing optimization •managing the KPI based on marketing mix (including sale powers) •marketing project management: production as well as campaign emission, post-buy reports, recommendations •analysis of the marketing campaign’s target group, as well as the common key points for selected groups •analysis, recommendation and execution of activity like e-commerce.