WHY YOU NEED A COMMUNICATION STRATEGY
www.pointerasia.com
1. To get the attention of the customers
2. You need it to build the trust, collect leads, to come out with messages adapted
to your target.
3. To build a strong sales funnel
4. To adapt your messages to the communication channels
5. To build the brand or the product identity
6. To highlight what is the most important to your customers
7. To make your company, the products and your sales team look good and
confident about selling your products.
8. To give a direction to the creative and production team
9. To produce realist and attractive advertising promises