There are many social networks, but we differentiate 4 common goals in all: Brand Monitoring: Know what they talk about your brand, influencers and others involved in the day to day Creation of Content: Design and planning weekly or fortnightly, may be new services, old services, relaunches, news, etc. Promotions: As for labels, consumer vouchers, prizes, tickets, etc., all organically and in a planned manner Facebook Ads: Ads campaigns on Facebook and other networks, in order to reach a much larger and interested audience