For Internet-based enterprises, community managers serve as the foundation for image promotion, customer care, and business development. While they come from a diverse set of backgrounds, they are universally characterized by one trait in particular: resourcefulness. They are problem solvers, whose day-to-day duties frequently change. They know how to advance a company’s interests while balancing resources, prioritizing activities, and managing their time effectively. Responsible for brand management, social media marketing, customer relations, and more, community managers are truly the backbone of any profitable online venture. Key services: brand management and promotion, advertising and marketing, networking and outreach, content creation, customer relations, event management and giveaways.