I’m a curious observer of behaviours. During the years I’ve created several communities with millions of followers through the digital application of cognitive and behavioural sciences. In 2009 I started creating communities and social channels based on these studies, first on YouTube, which invited me to follow workshops in the Google offices when I was only 13 years old, then on Facebook. It is the latter that has allowed me to study the social interaction between people at its maximum potential, thanks to the facebook groups, where a real social environment is created, and where users constantly generate content. I have created and collaborated on communities for a total of more than 30 million followers for pure personal research purposes, with groups associated with over 1 million interactions every month. Many of my personal projects are among the most active and followed in Italy.