A company profile or a business profile is an introduction to a company’s story. It is a key aspect of any company strategy and can be introduced even in a small business. The majority of company profiles are created to fulfill at least one of the following purposes: to allow potential customers to get acquainted with the company’s values and to inform them about your company’s mission.
What makes an effective company profile?
A company profile should be short so it can quickly catch the attention of a reader. The content should be structured in such a way that it has a clear beginning, middle, and end.
- Company name and logo
- Company description
- Company History
- Company culture
- Products or services offered by the company
- What sets the company apart from its competitors?