One of our most popular services is Competitive Intelligence, sometimes called secondary research, or in simple terms “snooping on the competition.” A staple in larger companies’ R&D toolboxes, smaller companies often overlook this informative option. With PSG’s expert guidance, our clients find that Competitive Intelligence helps them stay on budget by leveraging hard-to-find information that PSG research brings to the table.
In addition to interpreting the results of our research, our experts can provide strategic advice that will help you roadmap a plan to meet your goals down the road. For long-term advice, our team includes a partner who is a certified futurist.
We help our client’s open paths for opportunities while minimizing risk by:
• Identifying disruptive technologies earlier.
• Uncovering an unknown competitor or a known competitor’s movements.
• Revealing details of similar ideas (there’re almost always similar ideas).
• Heading off infringement lawsuits.
• Opening up ideas for licensing, including patents.