Knowing your Competitors is the first step towards your success. You can't have their in depth knowledge until you would be presented by a detailed SEO Analysis report, I will prepare a detailed sheet with all details for you but not the autogenerated reports !!! -> Direct and Indirect competitors. -> Content Quality Report with content types. -> Back Links Quality Report. -> Top Pages of your competitor along with popular keywords. -> Featured Snippet Analysis. (to be searched in zeroth place at google page) -> Keyword strategies of your competitor. -> BEST keywords for your site to improve rank on GOOGLE by content.