Competitive Analysis is a foundation of digital marketing. We use SEMRush as one of our research tools amongst many others.
Your current website is not bringing in any sales or enquiries. Why? Poor Keyword Content Quality. The answer to increasing your website Google rankings & traffic is quality content with research keywords that are targeting your audience. Rich Keyword Content Is The recipe for SEO Success.
Our Keyword Research Process:
1. Consultation to discuss your brand and your target audience/s.
2. Create a list of your current keywords in your written website content.
3. Find new and relative topics & keywords to add to your site.
4. We do a Keyword Gap report – a report of your business website keywords and three of your top competitors.
5. Create a keyword master list – Helping you beat your competitors.
We focus our attention on the current market, keyword search terms and phrases. We research competitors in your field, so we have a complete written content strategy for your business website.
High-volume search terms are great for driving traffic, but ranking for a high volume keyword is difficult. A popular keyword has more competition. We look for low volume keywords with a low difficulty score and long-tailed keywords specific in their intentions.
It is important to note that keywords may vary in ranking positions on Desktop, Tablet and Mobile devices. Defining who your target audience is will determine which device we do a keyword search report on.